Alan Cannefax, Creative Director: The Work
Recent pieces that represent the diversity of my experience: AI strategy, digital transformation, product design, service blueprints, and executive storytelling.
FOUR SELLING POINTS
What I bring
01 Work that wins
Pitch campaigns, promo videos and decks that helped bring in more than $10 million in new business in a single year at Slalom.
02 Teams that produce
Built a studio of designers, copywriters, videographers and creative directors. Mentoring is part of the job, that I get to do ... not have to do.
03 Stories that deliver
Executive decks, video and change communications for North America's top-selling automaker. One example where the voice becomes value.
04 Brands that define
Creative direction, rebranding Celanese across print, standards and web. Later ran online creative for Tupperware across sites, email and a 14,000-SKU e-store.
Creative Direction for brands, businesses, and big ideas. Accomplished Creative Director with over 25 years of experience leading multi-disciplinary teams in crafting impactful brand strategies, marketing campaigns, and immersive experiences. Proven ability to drive digital transformation, develop innovative CX strategies, and achieve significant business outcomes, including to help secure over $10 million in new business. Passionate about mentoring designers and leveraging AI-enabled capabilities to create intuitive, human-centered digital experiences.
"I build teams to turn complex ideas into compelling stories, distinctive visuals, and creative work that moves business forward."
What I Bring
Capabilities
Testimonials
Kind Words
"There are few people that are so dynamic that they alter the energy and attitude of an entire team. Alan is one of the rare ones. Alan was appointed as the Creative Director midway through a large L&D project really in an effort to save it from a design and visualization standpoint. He is a true owner of his craft and has contributed not only the creative design expertise and leadership we wanted, but also the energy uplift the entire team of seven consultants needed. Alan does what is right always and through relationship, helps others do the same including our clients. He gets to relationship quickly and well, and demonstrated this every step of the way. I believe he built and shaped a better future for everyone who interacted with him on this project."
Daniella C.
Engagement Lead
© 2026 Alan Cannefax. All rights reserved.
CREATIVE DIRECTOR // STORYTELLER // STRATEGIST