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Where design strategy meets human-centered clarity.

Alan is a Senior Creative & UX Leader with 20+ years driving transformation across digital, customer experience, and business strategy

What I do best

Human-Centered Strategy
I align business goals, customer needs, and organizational reality into strategies teams can actually execute.

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UX & CX Transformation
I help organizations evolve UX from a delivery function into a strategic capability.

Executive Storytelling
I translate complex ideas into narratives that create clarity, alignment, and momentum at the leadership level.

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Team & Capability Building
I build and scale multidisciplinary teams that thrive in ambiguity and deliver measurable outcomes.

Case Studies

Addressing the total loss experience for borrows and lenders

Total Loss Experience

How can a national auto lender ease the pain for customers who totaled their vehicles but still have a loan balance to settle?

What if airplane's warning lights had warning lights

Aircraft Health Management System

How can we monitor airplane parts in-flight and alert ground crews in real time when new parts are needed?

The story of Executive Online Training

Executive Online Training

How do we design a mandatory learning experience that will hold the attention of busy pharmaceutical executives?

B2B Software refresh changes team members work lives

Relationship Manager Experience

How does a top 5 auto lender expedite the loan approval process while the customer is at the dealership?

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