For videos and animated reels, I am not the After-Effects guy. What I am is the visionary, the client rep, the script writer, the storyboarder, and project manager. In other words, I establish the end-to-end framework and timeline that the project works within, ideate the overall look and feel, inspire the talent and then leave them alone to work their magic. I will then PM the project with regular check points with the team and the client until completion.